Why Is a Property Listing Important?

by Lisa Duguay, ABR, SRES 05/26/2019

If you intend to sell a home, it helps to allocate time and resources to produce an effective property listing. Ultimately, a house listing can help a property seller make a positive first impression on potential buyers. And if a listing is informative and engaging, it may lead a buyer to set up a house showing.

Now, let's take a look at three tips to help you craft a house listing that hits the mark with prospective buyers.

1. Analyze the Buyer's Perspective

Think about why a buyer may pursue your house over all other available properties. Then, you can put together a home listing that accounts for the buyer's perspective.

As a home seller, your goal is to stir up interest from as many potential buyers as you can. If you assess the buyer's perspective closely, you can craft a home listing that accounts for key factors that distinguish your residence from other properties. And as a result, your home listing may help you make your house an attractive choice to dozens of prospective buyers.

2. Provide Accurate Home Information

Although you may be tempted to stretch the truth when you craft your home listing, there is no reason to do so. Because if you try to hide home problems from buyers, you may put a property sale in jeopardy down the line.

On the other hand, if you include accurate home information in your listing, you can help a buyer make an informed decision about your house. And if a buyer finds your home may match his or her expectations, this individual could set up a showing to take an in-depth look at your residence.

3. Include High-Resolution Photos of Your Home

High-resolution photos that show off the beauty of your kitchen, bedrooms and other areas of your house are must-haves in your property listing. In some instances, you may be able to capture spectacular images of your home with your camera or smartphone. Or, you can hire a professional real estate photographer to take pictures of your home for a property listing.

Clearly, there are many things you can do to transform an ordinary house listing into an exceptional one. And if you work with a real estate agent, you can get expert help as you prepare a home listing and perform other house selling tasks.

A real estate agent understands how to sell a residence and is happy to share his or her housing market insights with you. This housing market professional can help you promote your home to prospective buyers, review any offers to purchase your residence and much more. Perhaps best of all, a real estate agent will provide honest, unbiased home selling recommendations to ensure you can maximize your house sale earnings.

Prioritize your home listing – you'll be glad you did. If you devote the necessary time and resources to craft a listing that highlights your home's features, you may be better equipped than ever before to enjoy a successful property selling experience.

About the Author
Author

Lisa Duguay, ABR, SRES

Lisa is a sales and marketing professional with over 20 years of experience representing buyers and sellers throughout Fairfield County. Her deep understanding of local residential markets and current trends along with the exceptional local and global networking resources of Berkshire Hathaway allow her to provide the highest level of personalized, professional and confidential services to her clients. An experienced listener and negotiator, she works with her clients to thoroughly understand and achieve the results they desire. Dedicated, discreet, ethical, honest and principled, Lisa has been consistently recognized as a top producing agent and is a trusted resource within her communities. * Certified Relocation Specialist *Accredited Real Estate Buyer’s Representative (ABR) *Accredited, Senior Real Estate Specialist Council (SRES) *Member, National Association of Realtors *Member, Connecticut Association of Realtors *Member, Greater Fairfield Board of Realtors * Member, National Association of Home Builders (NAHB) Lisa is a lifelong area resident who grew up in Westport and currently resides in Southport. She is actively involved as a volunteer for several local organizations including the CT Alzheimer’s Association.